Enhancing the Effectiveness of ABM with the Use of Intent Data

Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…

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Five Ways of Increasing Demand Generation of Your Business

Demand generation is an important part of any business’s growth strategy. There are five key methods to increase demand generation: using intent data, content syndication leads, email marketing, content marketing, and performance marketing. Intent Data: It helps calculate customer needs by analyzing their behavior online. By tracking user browsing data, intent data allows businesses to…

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China Restricts Exports of Metals Critical to Manufacture Electronics and Semiconductors

China is curbing exports of two critical metals that are essential to manufacture electronics and semiconductors, as China’s technology battle with the Europe and USA heats up. These critical metals are germanium and gallium. China and the USA have been locked in a tech trade war since 2019. The USA has used trade blacklists and sweeping export curbs to…

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