Email marketing is an essential tool for any successful B2B lead generation strategy. With the power of email automation, businesses can easily reach their target audience, build relationships with potential customers, and nurture leads until they are ready to make a purchase. Email marketing has been a crucial tool for businesses to communicate with their…
Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…
Risico’s liggen overal op de loer Het bedrijfsleven ondergaat momenteel significante veranderingen, en ondanks de onzekerheden die dit met zich meebrengt, streven zakelijke leiders er alsnog naar om hun strategische doelstellingen te blijven behalen. Er zijn echter een aantal factoren die het moeilijker maken om deze doelstellingen te realiseren, en leidinggevenden ondervinden vooral hinder van…
Why you should treat your platform as a product Your platform is not an off-the-shelf piece of software; it’s an evolving set of reusable services, integrated with your existing systems to create valuable outcomes for your “business. The platform capabilities change in response to the needs of its users—your app developers—among whom it’s a recognizable…
