It takes up to 6 months to set a qualified meeting with a senior
DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times for meetings and lengthy sales cycles, the more you can accelerate the process, the better.
There are lots of different Sales Acceleration solutions that promise to deliver timely data and insights designed to increase the velocity and relevance of customer conversions, but there’s plenty that can be done without having to invest in yet another piece of MarTech!
