Sales and Marketing

Maximizing B2B Lead Generation through Social Media Strategies

In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead...

Unlocking the Secrets to Enhancing Lead Conversion

Enhancing lead conversion starts with understanding your audience and tailoring your approach to meet their specific needs. It's all about personalized engagement and a seamless sales process. Below are some secrets to enhance lead conversion: 1. Maximize your ROI by turning...

Best Email Marketing Practices to Boost Return on Investment in B2B Industry

Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it's difficult to know which email marketing practices are the most successful. This blog will provide you with tips...

A Guide To Api Security

APIs make the (app) world go round We all know by now that APIs, application programming interfaces, make the world go around. More precisely, they let distinct modern applications communicate with each other. Mobile or web applications can access a...

Collaborative Work Management For Marketing Teams: A Buyer’s Guide

Choosing a project management tool is overwhelming, but it doesn’t have to be... The right project management tool means better planning and processes, easy collaboration, and greater visibility into your marketing team’s work. The problem: There are hundreds of...

Steps to develop an agile marketing team

In October 2019, VMware commissioned Forrester Consulting to evaluate executive sentiments about the state of their current application portfolios, their ability to create terrific end customer experiences, and the connection between the two. This spotlight focuses on the 203...

Improving Customer Experience And Revenue Starts With The App Portfolio: Americas Spotlight

In October 2019, VMware commissioned Forrester Consulting to evaluate executive sentiments about the state of their current application portfolios, their ability to create terrific end customer experiences, and the connection between the two. This spotlight focuses on the 203...

IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Vendor Assessment

As the socioeconomic situation is changing at a dramatic speed, so are new trends in the retail industry. Beyond balancing the need to innovate toward Commerce Everywhere business models and the efficient management of daily retail operations, retailers are...

It’s time to automate your sustainability efforts

Addressing global economic and societal crises, while protecting our planet, presents some of the greatest challenges of our lifetime. Businesses need to act now to put together strategies that allow everyone to not just survive—but thrive. For that, we...

Three big questions for fruit and vegetable logistics right now…with answers

On the plus side, the demand has never been higher: 80% of respondents to Deloitte’s fresh food consumer survey said that high-quality fruits and vegetables are one of the most important attributes they look for when choosing a store....
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Maximizing B2B Lead Generation through Social Media Strategies

In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While...
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