Data Science and Cloud

Benefits of ABM and Strategies for Higher ROI

Account-based marketing (ABM) is a strategy used by businesses to target high-value accounts and boost sales. Account-based marketing is an effective approach that focuses on targeting high-value accounts in order to maximize sales. Implementing effective ABM strategies is essential...

Ensuring Better Sales Prospecting with Right Strategy, Precise Timing, and Clear Approach

Are you looking to improve your B2B sales prospecting? If so, having the right strategy in place is essential. Make sure that you build trust with people in your network by investing time and effort into making genuine connections....

Parameters for Creating an Efficient Sales Cycle

Businesses can ensure they have an optimized and successful sales cycle by understanding the needs of prospects, developing a clear product offering, creating effective marketing strategies, and optimizing the overall process. Use the below methods to ensure better sales...

Maximizing B2B Process Output with an Effective Approach

Lead generation, lead engagement, and lead conversion are key components of the B2B process that must be managed with utility as the principal focus. Maximizing the overall output in a B2B process requires an efficient and effective approach. By taking...

Best Email Marketing Practices to Boost Return on Investment in B2B Industry

Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it's difficult to know which email marketing practices are the most successful. This blog will provide you with tips...

3 Reasons To Choose Managed Detection And Response

Regulations at a glance In healthcare, the Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health (HITECH) Act are the two major data-related regulations. Financial services face a slew of regulations with SarbanesOxley...

Red Hat market and credit risk calculation framework architecture

New products, data sources, and regulations are increasing risk analysis complexity for financial institutions. Today’s environment demands risk management solutions that provide greater agility and operational efficiency, using more powerful and cost-effective computing solutions to implement increasingly complex risk...

The Digital Marketer’s Guide to Contextual Insights and Trends

Discover how to include contextual insight in the research and planning phase of your campaign development. Read our guide, which highlights multiple context insights or trends in detail. Learn how to: Measure content engagement over time Work with trending content Apply insights about...

The State of Online Marketplace Adoption

Over the past decade, the rise of online shopping has fundamentally changed the expectations consumers have for their favourite brands and retailers. But while eCommerce has seen remarkable gains in recent years, that growth has been surpassed by enterprise...

The Ultimate Guide to Online Marketplaces

The battle for eCommerce dominance is intensifying, with brands across all industries – from retail to manufacturing and distribution – each searching for that needed edge in today’s cutthroat landscape. Combine this increased competition with shrinking margins along with...
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Latest News

Key Fed inflation increased by 0.4% in January, up 2.8% from a year ago

Inflation increased in January as expected, according to a key indicator the Federal Reserve uses when deciding whether to...
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