Traditional waterfall content publishing has evolved into an iterative process, enabling marketing teams to build, test, and publish with more speed and agility. According to the IDC Marketscape, content remains at the core of reimagining success in the digital-first economy. This new IDC MarketScape report covers SaaS-templated, website-managed hosting, web content management, and headless CMS…
For many CMOs and other marketing leaders, 2020 may have had you saying, “Can we hit the reset button?” COVID-19 thrust the world into an altered state where sheltering in place, remote working, virtual events, and adopting modern technology all became the new normal. Simultaneously, consumer buying habits needed to change to adhere to the…
Matching digital’s unprecedented rise of 2020 was no easy task, but eCommerce—and enterprise marketplaces in particular—met the challenge. As eCommerce sales growth reached 12% in 2021, enterprise marketplaces found a path to even greater heights, achieving same-site sales growth of 25%. That means, for the second year in a row, enterprise marketplaces grew at double…
The last few years have seen a dramatic acceleration of B2B selling via digital channels—and market trends suggest that there’s no going back. B2B sales online grew 40% from $900 billion in 2018 to an estimated $1.3 trillion in 2020. Plus, customer expectations are rising. In a recent Gartner survey, 80% of B2B buyers said…
