In a digital environment that seems to become more saturated with advertising messages and product offers every single day, consumers have learned to tune out the noise. Research shows that 94% of searchers now skip right past the ads at the top of a search query. Ad blockers and other techniques further allow consumers to avoid the constant onslaught of digital banner ads they would otherwise face every time they open a web browser.
At the same time, consumers still have needs that must be met. Yet, they increasingly expect brands to deliver personalized product experiences that provide more of the information they want to know—when they want to know it.
In order to meet consumer demand for differentiated product experiences, quality content is essential. According to a recent Hubspot survey, well executed content marketing strategies equate to big benefits for marketers and their brands.
