MarTech-Informer

The Ultimate Guide to Online Marketplaces

The battle for eCommerce dominance is intensifying, with brands across all industries – from retail to manufacturing and distribution – each searching for that needed edge in today’s cutthroat landscape. Combine this increased competition with shrinking margins along with ever-increasing customer demand, and it might feel like you’re being squeezed on all sides. But through…

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IDC Marketscape Content Management Systems for Persuasive Digital Experiences

Traditional waterfall content publishing has evolved into an iterative process, enabling marketing teams to build, test, and publish with more speed and agility. According to the IDC Marketscape, content remains at the core of reimagining success in the digital-first economy. This new IDC MarketScape report covers SaaS-templated, website-managed hosting, web content management, and headless CMS…

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