The last few years have seen a dramatic acceleration of B2B selling via digital channels—and market trends suggest that there’s no going back. B2B sales online grew 40% from $900 billion in 2018 to an estimated $1.3 trillion in 2020. Plus, customer expectations are rising. In a recent Gartner survey, 80% of B2B buyers said…
Business buyers are rushing to online channels. And while it’s not surprising that B2B eCommerce experienced a dramatic acceleration in 2020, driven by shifting behavioral patterns of homebound B2B customers, this trend is not new – and it is certainly not expected to wane. At a global level, B2B eCommerce is expected to continue expanding…
In a digital environment that seems to become more saturated with advertising messages and product offers every single day, consumers have learned to tune out the noise. Research shows that 94% of searchers now skip right past the ads at the top of a search query. Ad blockers and other techniques further allow consumers to…
It’s a New (Lead) Generation… Like direct mail, bank tellers and gas-powered cars, Content Syndication has been facing the rumor that it was soon to be no more – phased out by newer and better technology…a memory that you would relay to your kids as you told them about landlines and telephone books. Luckily, the…
