Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…
Organizing webinars and event registrations can be incredibly beneficial to the B2B process. As a B2B business, the ability to reach more people is incredibly valuable, and it is much easier when done through webinars and event registrations. For starters, hosting webinars and events give B2B businesses the ability to reach a wider audience, with…
Risico’s liggen overal op de loer Het bedrijfsleven ondergaat momenteel significante veranderingen, en ondanks de onzekerheden die dit met zich meebrengt, streven zakelijke leiders er alsnog naar om hun strategische doelstellingen te blijven behalen. Er zijn echter een aantal factoren die het moeilijker maken om deze doelstellingen te realiseren, en leidinggevenden ondervinden vooral hinder van…
Planning for the Next Generation of Application Deployments Most organizations have a mix of new and legacy applications, with the latter being expensive to maintain and frequently hosted on aging infrastructure. Virtual machines host most ofthese today. This situation provides a suitable —and often a desirable —starting point forthe beginnings of an application modernization strategy….
