It takes up to 6 months to set a qualified meeting with a seniorDM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times for meetings and lengthy sales cycles, the more you can accelerate the process, the better. There are lots…
Traditional waterfall content publishing has evolved into an iterative process, enabling marketing teams to build, test, and publish with more speed and agility. According to the IDC Marketscape, content remains at the core of reimagining success in the digital-first economy. This new IDC MarketScape report covers SaaS-templated, website-managed hosting, web content management, and headless CMS…
The last few years have seen a dramatic acceleration of B2B selling via digital channels—and market trends suggest that there’s no going back. B2B sales online grew 40% from $900 billion in 2018 to an estimated $1.3 trillion in 2020. Plus, customer expectations are rising. In a recent Gartner survey, 80% of B2B buyers said…
It’s a New (Lead) Generation… Like direct mail, bank tellers and gas-powered cars, Content Syndication has been facing the rumor that it was soon to be no more – phased out by newer and better technology…a memory that you would relay to your kids as you told them about landlines and telephone books. Luckily, the…
