Collaborative Work Management For Marketing Teams: A Buyer’s Guide

Choosing a project management tool is overwhelming, but it doesn’t have to be… The right project management tool means better planning and processes, easy collaboration, and greater visibility into your marketing team’s work. The problem: There are hundreds of tools designed to help improve task management and productivity. Each promises to be better than the…

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Steps to develop an agile marketing team

In October 2019, VMware commissioned Forrester Consulting to evaluate executive sentiments about the state of their current application portfolios, their ability to create terrific end customer experiences, and the connection between the two. This spotlight focuses on the 203 respondents and two interviews from the United States and Canada. Download Steps to develop an agile…

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Improving Customer Experience And Revenue Starts With The App Portfolio: Americas Spotlight

In October 2019, VMware commissioned Forrester Consulting to evaluate executive sentiments about the state of their current application portfolios, their ability to create terrific end customer experiences, and the connection between the two. This spotlight focuses on the 203 respondents and two interviews from the United States and Canada. Download IMPROVING CUSTOMER EXPERIENCE AND REVENUE…

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IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Vendor Assessment

As the socioeconomic situation is changing at a dramatic speed, so are new trends in the retail industry. Beyond balancing the need to innovate toward Commerce Everywhere business models and the efficient management of daily retail operations, retailers are facing new and disruptive challenges. The relationship between innovation and profitability pushes retailers to abandon legacy…

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