For many CMOs and other marketing leaders, 2020 may have had you saying, “Can we hit the reset button?” COVID-19 thrust the world into an altered state where sheltering in place, remote working, virtual events, and adopting modern technology all became the new normal. Simultaneously, consumer buying habits needed to change to adhere to the…
Matching digital’s unprecedented rise of 2020 was no easy task, but eCommerce—and enterprise marketplaces in particular—met the challenge. As eCommerce sales growth reached 12% in 2021, enterprise marketplaces found a path to even greater heights, achieving same-site sales growth of 25%. That means, for the second year in a row, enterprise marketplaces grew at double…
The last few years have seen a dramatic acceleration of B2B selling via digital channels—and market trends suggest that there’s no going back. B2B sales online grew 40% from $900 billion in 2018 to an estimated $1.3 trillion in 2020. Plus, customer expectations are rising. In a recent Gartner survey, 80% of B2B buyers said…
Business buyers are rushing to online channels. And while it’s not surprising that B2B eCommerce experienced a dramatic acceleration in 2020, driven by shifting behavioral patterns of homebound B2B customers, this trend is not new – and it is certainly not expected to wane. At a global level, B2B eCommerce is expected to continue expanding…
