Launching a modern marketing campaign requires detailed planning and execution that involves more people, tools, and tech. Today’s marketing campaigns require a tightly-run effort that juggles multiple teams, leveraging their talents while at the same time speeding toward deadlines. And it’s not just the people. It’s the dozen or so tactics and multiple types of…
Over the past decade, the rise of online shopping has fundamentally changed the expectations consumers have for their favourite brands and retailers. But while eCommerce has seen remarkable gains in recent years, that growth has been surpassed by enterprise marketplaces — eCommerce sites that offer products from multiple sellers. According to the 2021 Enterprise Marketplace…
The battle for eCommerce dominance is intensifying, with brands across all industries – from retail to manufacturing and distribution – each searching for that needed edge in today’s cutthroat landscape. Combine this increased competition with shrinking margins along with ever-increasing customer demand, and it might feel like you’re being squeezed on all sides. But through…
Traditional waterfall content publishing has evolved into an iterative process, enabling marketing teams to build, test, and publish with more speed and agility. According to the IDC Marketscape, content remains at the core of reimagining success in the digital-first economy. This new IDC MarketScape report covers SaaS-templated, website-managed hosting, web content management, and headless CMS…
