Francesca Carlesi, a former executive at Barclays, has been named as the new CEO of Revolut, a European FinTech company, effective Thursday. Carlesi, who has fifteen years of experience in the financial services industry and was previously employed at Deutsche Bank, was most recently the CEO of Molo Finance, a digital mortgage lender. Revolut’s spokesperson…
Mastering lead generation in a B2B landscape is an essential key to taking your business to new heights. Investing time into researching industry trends, correctly identifying potential buyers, and understanding their needs can help you generate high-quality leads consistently. Lead generators should have attention to detail, creativity, self-inspiration, a positive attitude, and consistent efforts to…
Email marketing is an essential tool for any successful B2B lead generation strategy. With the power of email automation, businesses can easily reach their target audience, build relationships with potential customers, and nurture leads until they are ready to make a purchase. Email marketing has been a crucial tool for businesses to communicate with their…
For many CMOs and other marketing leaders, 2020 may have had you saying, “Can we hit the reset button?” COVID-19 thrust the world into an altered state where sheltering in place, remote working, virtual events, and adopting modern technology all became the new normal. Simultaneously, consumer buying habits needed to change to adhere to the…
