This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.
Supported by tried and tested marketing principles, we’ll cover:
- PR Smith’s SOSTAC® Framework
- Market Audits & Competitor Analysis
- How to set S.M.A.R.T Objectives
- The Marketing Mix & supporting Tactics
- The difference between KPIs & Metrics
