It’s a New (Lead) Generation…
Like direct mail, bank tellers and gas-powered cars, Content Syndication has been facing the rumor that it was soon to be no more – phased out by newer and better technology…a memory that you would relay to your kids as you told them about landlines and telephone books. Luckily, the tech rumor mill was wrong on this one, as Content Syndication is as vital as ever to implementing a successful marketing strategy. So why are some brands and advertisers, having evolved their strategy and renewed their focus on lead quality and volume, still struggling to deliver valid leads into their sales pipeline?
