Lead generation, lead engagement, and lead conversion are key components of the B2B process that must be managed with utility as the principal focus. Maximizing the overall output in a B2B process requires an efficient and effective approach. By taking below mentioned steps into consideration, businesses can maximize their overall output while maintaining a high…
Amazon’s cloud unit Amazon Web Services said yesterday that it is investing $100 million in a Generative Artificial Intelligence center to help firms use Generative AI. The announcement shows AWS recognizes the importance of the current moment in generative AI space and the significance of being in the talks, alongside competitors Microsoft and Google. AWS CEO Adam Selipsky…
Elon Musk announced the start of a new artificial intelligence firm, xAI, to understand the true nature of the universe. As per the firm’s website, more details will be added soon. Team members behind xAI were previously part of DeepMind, Google Research, OpenAI, Microsoft Research, Tesla, and Twitter. They have worked on projects like DeepMind’s AlphaCode…
Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…
