Demand generation is a key component to success in any business-to-business (B2B) industry. It involves creating and nurturing relationships between companies, customers, and prospects that lead to increased sales opportunities. In this blog, we will explore how businesses can use innovative approaches to unleash their demand generation potential and achieve greater success in the B2B…
Francesca Carlesi, a former executive at Barclays, has been named as the new CEO of Revolut, a European FinTech company, effective Thursday. Carlesi, who has fifteen years of experience in the financial services industry and was previously employed at Deutsche Bank, was most recently the CEO of Molo Finance, a digital mortgage lender. Revolut’s spokesperson…
Marketing Qualified Leads (MQL) are potential customers who have shown an interest in your product or service. However, they may not be ready to make a purchase yet and need some extra help from you before they become Sales Qualified Leads (SQL). In this article, we will explore strategies that can effectively convert MQLs into…
As optimistic investors assessed the possibility that the United States will finally see a bitcoin ETF in the upcoming months, cryptocurrency prices briefly soared to start the week. An unconfirmed report that the Securities and Exchange Commission had officially approved the iShares spot bitcoin ETF caused bitcoin to briefly spike above $30,000 on Monday morning….
