It takes up to 6 months to set a qualified meeting with a seniorDM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times for meetings and lengthy sales cycles, the more you can accelerate the process, the better. There are lots…
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Enterprises need to review and update their digital transformation strategies and plans to incorporate new approaches driven by the pandemic. These include modifications to fundamental business activities – how products and services are distributed, and how and by whom customer service is delivered. Companies must continue to prioritize the customer experience (CX) as they “reimagine”…
Mobile forms of communication, including devices, apps, and the in-app experience are transforming the way business is done, and the way consumers shop, play, and interact with each other and businesses. Expanding to the entire customer journey, the new mobile experience covers post-purchase experiences, including customer care and engagement. Why should the way consumers access…
