A Guide for Engaging Any Audience with Data-Driven Marketing

Data is king! Effective data collection, analysis, and use give businesses a distinct advantage over rivals. This is true in marketing, where data-driven insights can develop campaigns that are more focused and efficient. We will examine how businesses can use data to implement personalized and targeted marketing, integrated marketing automation and CRM systems, use analytics…

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Strategist Says, Investors are overconfident about the impact of AI

Mike Coop, chief investment officer at Morningstar Investment Management, says market participants are “overconfident” in their ability to predict the long-term impact of AI. Despite the setback so far this month, optimism about AI’s potential to boost future profits has lifted the tech-heavy NASDAQ Composite over 38% for the year, while the S&P 500 is…

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